| ESA FOODS INTRODUCES ESA VITAL |
| ESA Foods - 15 2007 |
ESA Foods has presented its new brand Esa Vital at the international food trade fair Anuga in Cologne. Esa Vital represents a healthy lifestyle with delicious veal. The brand's core value is a life full of vitality thanks to high-quality, healthy nutrition that serves as the basis for tasty veal. With Esa Vital, ESA Foods offers a brand that addresses the wishes of consumers and retailers alike.
A life full of vitality
Esa Vital veal is delicious and healthy. The meat is succulent and tender, with a delicate flavour. Esa Vital is lean and easily digestible. And furthermore, the meat is chock full of nutrients and high-quality proteins and minerals. These are important building blocks for a healthy and responsible lifestyle – for a life full of vitality. Nowadays, we are increasingly aware of the benefits of a healthy lifestyle, trying to be more active and paying attention to what we eat. Healthy food fits in with this ambition: lean, easily digested and tasty!
Milk and grains as a foundation for delicious veal
It comes as no surprise that Esa Vital veal is as delectable and healthy as it is. The animals' feed forms a solid foundation. The feed consists of natural high-quality dairy products and a specially developed multi-grain feed mix. The feed's sophisticated composition and quality ingredients ensure that the veal is tender, easily digestible and delicately flavoured. In fact, the concept is quite simple. The calves receive a great deal of care and attention, as well a solid, balanced diet, and this is reflected in the excellent flavour of Esa Vital veal.
Veal: building block in a healthy diet
Veal is an excellent choice for inclusion in a low-fat, easily digestible diet. The meat's relatively low percentage of connective tissue lends it an exceptionally tender structure. Esa Vital veal is the source of a number of daily required vitamins. In addition, the meat is rich in – among others – iron, zinc, phosphorus and calcium. These nutrients are indispensable for a healthy, balanced diet.
Preparation is quick and simple
Preparing veal is a quick and simple affair. The meat only needs to be fried or roasted for a brief period of time. With its delicate pink colouring and subtle flavour, veal is preferably served with mild, light sauces and herbs. This best sets off the meat's own flavour. Veal does not have to be reserved for special occasions. It is a simple-to-use product that is equally at home in traditional cuisine as it is in new, contemporary-style dishes.
Food safety
The entire veal production chain is extensively monitored by internal and independent third-party inspectors. This supervision ensures that the meat is of exceptional quality. The production of Esa Vital veal is carried out in accordance with extremely stringent food safety requirements. Extra assurance of these certainties is provided by a unique DNA Guarantee Programme that is incorporated in the IVI® (Integrated Veal Information) quality control system.
In short: tender, succulent and easily digestible veal of guaranteed high quality.
ESA Foods
Esa Vital veal is sold exclusively by ESA Foods, a division of the Alpuro Group. ESA Foods manufactures a wide range of veal products tailored to suit the wishes of the customer. ESA Foods supplies its veal products to a large number of contacts all over the world. The veal products are transported to wholesalers, retailers, food service concerns and the meat-processing industry.
Customers can buy whole calves or parts of calves from ESA Foods, but we also supply all the technical parts, either whole, skinned or in portions. At ESA Foods, we select our veal with the utmost care. We always put the customer first and guarantee constant high-quality veal. All our veal products are ‘halal'. In addition to fresh veal, ESA Foods also supplies frozen veal. ESA Foods works in close collaboration with the most up-to-date cold-storage warehouses, where the highest priority is given to qualitative processing of the frozen products. Thanks to our collaboration with the ESA veal slaughterhouse in Apeldoorn, ESA Foods has a permanent supply of fresh, top-quality veal. The ESA veal slaughterhouse is one of the biggest and most up-to-date slaughterhouses and veal-processing companies in Europe. This slaughterhouse holds all the relevant ISO Quality and Environment, HACCP en BRC Global Standard - Food certificates, as well as maintaining its own quality control department that cooperates with certified laboratories. This quality control department ensures that the established regulations are meticulously adhered to.
ESA Foods is part of the Alpuro Group. The Alpuro Group specialises in veal in the AgroFood sector. The company has the following divisions: Veal Production, Foods & Specialties and Intelligence. The Alpuro Group is ISO 9001 (quality) and ISO 14001 (environment) certified. All companies within the group and all links in the production chain work with IVI®, the quality, information and knowledge management system of the Alpuro Group. This system was developed in response to, and as a direct result of, market demand for maximum guarantees in the areas of food safety, product guarantees, product information and quality control. The Alpuro Group is also working with a unique DNA guarantee programme. This programme uses the precision of DNA technology to trace the veal back to each individual calf, with a guaranteed 100% accuracy rate throughout the production chain. The Alpuro Group employs around 280 people.
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